The premier provider of first-party email marketing services designed specifically for automotive dealerships.
Last updated: May 5th, 2023
This privacy policy covers the privacy practices with respect to the data that DealerX Partners, LLC (“DealerX”, “we”, “our”, or “us”) collects, uses and discloses from our owned and operated corporate websites. (“Websites”). It also describes the choices available to you regarding our use of your personally identifiable information (“PII”) and how you can access and update this information.
This policy does not cover data that is collected, used or disclosed through DealerX’s technology platform and systems (the “Platform”). For more information on privacy as it relates to the Platform, please click here. Additionally, this policy does not apply to the privacy practices of other websites that are linked to from our Websites. DealerX is not responsible for the privacy practices of these other websites. We encourage you to read the privacy policies of those websites to understand their data privacy practices.
DealerX is a member of the International Association of Privacy Professionals (IAPP).
We may collect PII such as your name, email address, and phone number when you interact with us in the manners described below. PII is distinguished from “pseudonymous” data we collect about your browser or device (as described below) in that PII links to, or is, data which can directly identify you as an individual, client, or prospective client.
PII we collect may be voluntarily provided, for example when you request more information through a form on the Websites. The PII that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your PII.
We may automatically collect pseudonymous data, distinguished from the PII described above, that does not directly identify you personally but is linked to your computer, device(s), or web browser. We collect this data from you in the normal course of operating our Websites. When you visit our Websites, we and/or our third-party partners automatically collect information about your computer that your browser sends, such as IP address, browser type and language, access times, pages visited, and referring website addresses, among other attributes.
We may also collect information about your mobile device such as the type and model, operating system, carrier name, mobile browser, applications using our Websites, and identifiers assigned to your device, such as IDFA and AAID.
We may also collect your location information, such as your zip code or the approximate geographic area derived from your IP address or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.
Pseudonymous data may contain cookie data. To understand more about how cookies are used on our Websites, see the “COOKIES ON OUR WEBSITES” section below.
Any PII you provide to or through the Websites shall be used for the purposes for which you provided it that were disclosed at the time it was collected, including the following:
If you no longer wish to receive marketing email communications or wish to opt out, you can follow the unsubscribe instructions contained in the emails you receive or by contacting us at privacy@dealerx.com.
We will share your information with third parties only in the ways that are described in this policy. In addition, we do not, and will not, sell your information collected through our Websites to any third party.
We may disclose your information to companies that provide data processing services to help us with our business activities, such as sending email communications on our behalf. These companies are authorized to use your information only as necessary to provide these services to us.
We will also disclose your information:
DealerX uses a browser feature known as a “cookie.” Cookies are small files placed on a consumer’s computer that assist us in providing consumers with tailored ads, and customized browsing experiences. DealerX uses cookies to provide consumers with the convenience of tailored ads tied to specific browsing behavior, attribution and related data analytic processes. Cookies are also utilized to help us better provide consumers with information targeted by interests, based upon a consumer’s prior browsing across websites which have our pixel placed, sell ad placements against our 1st party audience or on our client’s website(s). Our services have been partially designed to take advantage of the use of cookies. Should a consumer configure their browser to decline the use of cookies, certain features of our clients’ websites, analytics, and tracking may not function correctly for both our client and the consumer. You can learn more about cookies at the Internet Advertising Bureau’s website: www.allaboutcookies.org.
If you would like to opt out of the cookie(s) that DealerX has set on your browser, you may do so at https://dealer.email/privacy-options/.
Depending upon where you live, you may have certain legal rights with respect to data DealerX collects and processes about you through our Websites. These rights may include the right to request access, deletion, and correction of personal data. You may also have the right to opt out of activities that constitute “sales” or “sharing” as such terms are defined under certain state privacy laws in the United States. These rights may be limited, for example if fulfilling your request would reveal personal data about another person or infringe the rights of a third party (including our rights) or if you ask us to delete information that we are required by law to keep or have compelling legitimate interest in keeping. We will inform you of relevant exemptions we rely upon when responding to any request you make. We will not discriminate against you if you exercise your rights under applicable law.
If you’d like to access, update, correct, or request deletion of your information that you have provided to us on our Websites or elsewhere, you may do so at https://dealer.email/privacy-options/, or by sending your request to us at privacy@dealerx.com. We may take reasonable steps to confirm your identity.
We retain the PII you provide to us for as long as your account is active or as needed to provide you services or perform the purposes for which it was supplied. We will retain and use your PII as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We retain the pseudonymous data collected on our Websites for up to 30 days after identifying a user. If we do not identify a user again after 30 days, we will delete all related data. We may de-identify and aggregate this data thereafter, and such data may be stored for an indefinite amount of time.
We have implemented commercially reasonable security measures, including physical, electronic and administrative safeguards, to prevent the unauthorized access to, loss, misuse, or alteration of the information collected through our Websites. We believe these measures are appropriate given the nature of our data and our systems, but we make no assurances in this policy about our ability to prevent any such event or the possible harm to you or any third party that could arise from it.
We may revise this policy at any time. However, if we make material changes, we will not apply them retroactively.
You may contact us regarding privacy.
Email: privacy@dealerx.com
Telephone: +1.844.446.4440 x 3
Address: DealerX, 105 Reef Key Lane, Key Biscayne, FL 33159
The premier provider of first-party email marketing services designed specifically for automotive dealerships.
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